WordPress is one of the most widely used content management systems around the web. According to W3Techs survey, as of October 01, 2017 around 28.8% of websites depend on WordPress as a content management or blogging platform. This CMS shows the highest growth rate for several years in a row.
What makes it so popular?
1) WordPress is easy to use even for non-techies,
2) It has rich functionality,
3) It’s flexible, and
4) It’s absolutely free.
However, here are a few things you need to understand before you start optimising your WordPress website.